Accelerator Centre
Creating a memorable and remarkable brand system
While possessing the essential ingredients of a globally renowned brand, the Accelerator Centre struggled to gain awareness beyond the boundaries of Waterloo Region and wasn't as well known as the companies they helped launch. The current brand representation fell short of capturing the true essence of the Accelerator Centre's achievements and impressive track record. A brand revitalization was essential to authentically reflect their accomplishments and forward-looking vision.
Finding the "why" that makes the Accelerator Centre so innovative and unique.
We conducted exercises like stakeholder interviews and workshops to help shape the final positioning statement, vision, mission, brand pillars, and experiential attributes.
My expectations were significantly surpassed when working with Him & Her. The team generated wonderful and creative ideas that met our goals. The end product was meaningful, impactful, and beautiful.
