Skip to main content

Station Park - VanMar Developments

Industry

Real Estate

Our Involvement

Experiential Branding Strategic Consulting Advertising Sales Center Marketing Strategy Project Branding Email Automation Marketing Collateral Website Design & Development Signage

$500M sold across over 1000 units

Designed to be a centre-point of the city, Station Park is the largest-ever condo development in Waterloo Region. Located across the street from Google’s headquarters, Station Park will preserve the city’s rich history while offering everything from condo living to shopping to commercial work space.

The project launched within 6 months and sold out within the first phase.

All of the brand elements were instrumental in growing a reliable registration list, collecting actionable data going into launch events, and building confidence in out-of-town investors and the local community alike. Internally, as we move from sell-out through to construction and future phases, the Station Park website and communications remain an ever-evolving foundation to the development’s many initiatives.

A full length billboard of Station Park branding
A collection of Station Park books open to different pages

"I think what we’re seeing is a real shift in the centre-point of our Region. And that centre-point is Station Park."

Jeff G. Co-Founder, Condo Culture

Designed to be a centre-point of the city, Station Park is one of the largest-ever condo developments in Waterloo Region.

$250M in revenue within one month

The project launched within 6 months and sold out 500 units within the first phase.

The outside of the Station Park sales center at sunset
A light table map of the Station Park development
A group of people standing in the Station Park sales center during the grand opening event